It takes some effort for brands to stand out with their holiday advertising campaigns. Some play it safe and modest, and others, like British discount store Poundland… Go a different direction.
1. They started the Christmas season swinging.
2. And things got increasingly stranger. Fast.
3. What the…
https://www.instagram.com/p/BcmfO8FlqkO/?taken-by=poundland_uk
4. Wait a second…
5. They’re not going to shy away from using puns.
6. It’s all fun and games.
7. Oh boy.
8. Gross, stop it!
https://www.instagram.com/p/BcpEnk8lCmM/?taken-by=poundland_uk
9. At least he’s also using his powers to make political statements.
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10. WHAT ARE YOU DOING?
https://www.instagram.com/p/Bc4hGIol8lk/?taken-by=poundland_uk
11. BEHAVE YOURSELF, ELF.
12. Obviously, people can’t believe what they’re seeing.
13. Oh wow.
@msemma_louise and @hall_mj You haven’t seen the ones we couldn’t post…
— Poundland (@Poundland) December 21, 2017
14. And in case you thought they were hacked…
15. Plenty of people love it, though.
16. And the elf isn’t just going to let the critics mug the joy from him.
But from one Elf to the other…
Thanks for the tip, Evert Groot!
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