{"id":413075,"date":"2026-04-09T10:12:02","date_gmt":"2026-04-09T09:12:02","guid":{"rendered":"https:\/\/www.thebestsocial.media\/nl\/?p=413075"},"modified":"2026-04-09T10:15:36","modified_gmt":"2026-04-09T09:15:36","slug":"marathon-rotterdam-upfront-wim","status":"publish","type":"post","link":"https:\/\/www.thebestsocial.media\/nl\/marathon-rotterdam-upfront-wim\/","title":{"rendered":"Laatste Marathon Rotterdam van Wim (80) lijkt in duigen te vallen en Upfront grijpt in"},"content":{"rendered":"<p class=\"p1\">Je bent tachtig jaar oud, hebt twintig jaar geleden je laatste marathon gelopen en wil nu een poging doen om een Nederlands record neer te zetten. En dan valt je droom in duigen omdat je geen <a href=\"https:\/\/www.thebestsocial.media\/nl\/hardlopers-nn-rotterdam-marathon\/\" target=\"_blank\" rel=\"noopener\">startbewijs<\/a> krijgt. Het overkomt Wim, die wordt uitgeloot voor de Rotterdam Marathon. Zijn verhaal verspreidt zich online als een lopend vuurtje en bereikt ook <a href=\"https:\/\/www.instagram.com\/upfront\/?utm_source=ig_embed\" target=\"_blank\" rel=\"noopener\">Upfront<\/a>. Het bedrijf gaat niet bij de pakken neerzitten en bezorgt Wim de verrassing van zijn leven.<\/p>\n<p><em>\u2013 In samenwerking met\u00a0<a href=\"https:\/\/www.adformatie.nl\/\" target=\"_blank\" rel=\"noopener\">Adformatie<\/a>\u00a0\u2013<\/em><\/p>\n<p>&nbsp;<\/p>\n<h3>1. Wim wil een recordpoging doen tijdens de Marathon Rotterdam en Upfront helpt hem een handje.<\/h3>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DW0pA0nDelr\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">Dit bericht op Instagram bekijken<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/reel\/DW0pA0nDelr\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">Een bericht gedeeld door UPFRONT (@upfront)<\/a><\/p>\n<\/div>\n<\/blockquote>\n\n<p>&nbsp;<\/p>\n<h3>2. Upfront-klanten liggen aan zijn voeten.<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-413078 size-full\" src=\"https:\/\/s3.rbx.io.cloud.ovh.net\/dbsm-media\/sites\/2\/2026\/04\/Scherm%C2%ADafbeelding-2026-04-09-om-10.18.09.png?X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Credential=d6aed2b8ba6d4a1d9b82166dcbdb8da9%2F20260715%2Frbx%2Fs3%2Faws4_request&X-Amz-Date=20260715T000000Z&X-Amz-Expires=604800&X-Amz-Signature=7d84b1cd99415768998b3403b3aad841107e8351ce9506e4bc96a69c46568e3e&X-Amz-SignedHeaders=host\" alt=\"leukste\" width=\"690\" height=\"130\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-413079 size-full\" src=\"https:\/\/s3.rbx.io.cloud.ovh.net\/dbsm-media\/sites\/2\/2026\/04\/Scherm%C2%ADafbeelding-2026-04-09-om-10.18.11.png?X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Credential=d6aed2b8ba6d4a1d9b82166dcbdb8da9%2F20260715%2Frbx%2Fs3%2Faws4_request&X-Amz-Date=20260715T000000Z&X-Amz-Expires=604800&X-Amz-Signature=35c5f437fed9dae177f23ee8131b94794e24a2380d0c06436b68157e6d3f2f5c&X-Amz-SignedHeaders=host\" alt=\"wim\" width=\"532\" height=\"132\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3>3. Wim heeft de Marathon Rotterdam nog niet gelopen, maar krijgt online nu al een staande ovatie.<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-413080 size-full\" src=\"https:\/\/s3.rbx.io.cloud.ovh.net\/dbsm-media\/sites\/2\/2026\/04\/Scherm%C2%ADafbeelding-2026-04-09-om-10.18.16.png?X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Credential=d6aed2b8ba6d4a1d9b82166dcbdb8da9%2F20260715%2Frbx%2Fs3%2Faws4_request&X-Amz-Date=20260715T000000Z&X-Amz-Expires=604800&X-Amz-Signature=55da688f5dd4b73b7ff70fe9a696238510c20cf832d971f04ef11f65a3061023&X-Amz-SignedHeaders=host\" alt=\"marathon rotterdam\" width=\"888\" height=\"164\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3>4. Familieleden van Wim rennen naar de commentsectie van Upfront om hun trots te uiten.<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-413081 size-full\" src=\"https:\/\/s3.rbx.io.cloud.ovh.net\/dbsm-media\/sites\/2\/2026\/04\/Scherm%C2%ADafbeelding-2026-04-09-om-10.18.32.png?X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Credential=d6aed2b8ba6d4a1d9b82166dcbdb8da9%2F20260715%2Frbx%2Fs3%2Faws4_request&X-Amz-Date=20260715T000000Z&X-Amz-Expires=604800&X-Amz-Signature=924ae8572fd91e703858a208573c173aea6bea83d6e77465191dd327e3ef8c3c&X-Amz-SignedHeaders=host\" alt=\"opa\" width=\"618\" height=\"130\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3>5. Al maakt zijn verhaal lang niet alleen op familie indruk.<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-413083 size-full\" src=\"https:\/\/s3.rbx.io.cloud.ovh.net\/dbsm-media\/sites\/2\/2026\/04\/Scherm%C2%ADafbeelding-2026-04-09-om-10.19.13.png?X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Credential=d6aed2b8ba6d4a1d9b82166dcbdb8da9%2F20260715%2Frbx%2Fs3%2Faws4_request&X-Amz-Date=20260715T000000Z&X-Amz-Expires=604800&X-Amz-Signature=81fb25049130959efe22f90033aaab309a2f5758016f13dff149a458363a2e13&X-Amz-SignedHeaders=host\" alt=\"upfront\" width=\"886\" height=\"166\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3>6. Zelfs Marathon Rotterdam staat ervan te kijken.<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-413077 size-full\" src=\"https:\/\/s3.rbx.io.cloud.ovh.net\/dbsm-media\/sites\/2\/2026\/04\/Scherm%C2%ADafbeelding-2026-04-09-om-10.17.38.png?X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Credential=d6aed2b8ba6d4a1d9b82166dcbdb8da9%2F20260715%2Frbx%2Fs3%2Faws4_request&X-Amz-Date=20260715T000000Z&X-Amz-Expires=604800&X-Amz-Signature=ac177ab36df806223db9c278b096b0056bad1b8460c918840488211af225b404&X-Amz-SignedHeaders=host\" alt=\"marathon rotterdam\" width=\"574\" height=\"138\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3>7. Jong(er) geleerd, oud gedaan.<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-413082 size-full\" src=\"https:\/\/s3.rbx.io.cloud.ovh.net\/dbsm-media\/sites\/2\/2026\/04\/Scherm%C2%ADafbeelding-2026-04-09-om-10.18.57.png?X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Credential=d6aed2b8ba6d4a1d9b82166dcbdb8da9%2F20260715%2Frbx%2Fs3%2Faws4_request&X-Amz-Date=20260715T000000Z&X-Amz-Expires=604800&X-Amz-Signature=b4d820c28cbe09ae8ec48133e11956652cd6d473141c13f5abb9c5d672341880&X-Amz-SignedHeaders=host\" alt=\"leeftijden\" width=\"858\" height=\"158\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3>8. Wim laat als echte Upfront atleet van zich horen op Instagram.<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-413084 size-full\" src=\"https:\/\/s3.rbx.io.cloud.ovh.net\/dbsm-media\/sites\/2\/2026\/04\/Scherm%C2%ADafbeelding-2026-04-09-om-10.19.19.png?X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Credential=d6aed2b8ba6d4a1d9b82166dcbdb8da9%2F20260715%2Frbx%2Fs3%2Faws4_request&X-Amz-Date=20260715T000000Z&X-Amz-Expires=604800&X-Amz-Signature=00ad17ee6d868870df1f1d2b89da87bb6fa05d9656875f04b0972e82098a37a4&X-Amz-SignedHeaders=host\" alt=\"marathon rotterdam\" width=\"894\" height=\"200\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3>9. De hardloper vertelt zijn verhaal uitgebreider op het YouTube-kanaal van Upfront.<\/h3>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/tJc5cDVmbaA?si=ardK2zt3wVjs3Qkh\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<h3>10. E\u00e9n ding is zeker: Upfront kan z&#8217;n slogan gaan aanpassen.<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-413085 size-full\" src=\"https:\/\/s3.rbx.io.cloud.ovh.net\/dbsm-media\/sites\/2\/2026\/04\/Scherm%C2%ADafbeelding-2026-04-09-om-10.19.29.png?X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Credential=d6aed2b8ba6d4a1d9b82166dcbdb8da9%2F20260715%2Frbx%2Fs3%2Faws4_request&X-Amz-Date=20260715T000000Z&X-Amz-Expires=604800&X-Amz-Signature=bd7a3bb3a16c7da3bf59190080f1bcd1bc41da55fd26720366dacc10367a5a12&X-Amz-SignedHeaders=host\" alt=\"upfront\" width=\"624\" height=\"134\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><strong>In samenwerking met de Adfo Groep deelt <a href=\"https:\/\/www.thebestsocial.media\/nl\/\" target=\"_blank\" rel=\"noopener\">The Best Social Media<\/a> wekelijks een artikel over (Nederlandse) merken op social media. Ook interesse in een samenwerking? Mail naar collabs@thebest.social en dan doen we graag een bakkie, of videocall, over de mogelijkheden!<\/strong><\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/DL7NFd5oCQ2\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">Dit bericht op Instagram bekijken<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/p\/DL7NFd5oCQ2\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">Een bericht gedeeld door The Best Social Media &#8211; NL (@thebestsocialmedianl)<\/a><\/p>\n<\/div>\n<\/blockquote>\n\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<script async defer src=\"\/instagram-embed.js\"><\/script>","protected":false},"excerpt":{"rendered":"<p>Je bent tachtig jaar oud, hebt twintig jaar geleden je laatste marathon gelopen en wil nu een poging doen om een Nederlands record neer te&#8230;<\/p>\n","protected":false},"author":103,"featured_media":413104,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[16,17],"tags":[9166,6302],"class_list":["post-413075","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogs","category-nieuws","tag-marathon-van-rotterdam","tag-upfront"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marathon Rotterdam van Wim (80) valt in duigen, Upfront grijpt in<\/title>\n<meta name=\"description\" content=\"De tachtigjarige Wim wordt uitgeloot voor de Marathon Rotterdam. Upfront bezorgt Wim toch de verrassing van zijn leven.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.thebestsocial.media\/nl\/marathon-rotterdam-upfront-wim\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Laatste Marathon Rotterdam van Wim (80) lijkt in duigen te vallen en Upfront grijpt in\" \/>\n<meta property=\"og:description\" content=\"De tachtigjarige Wim wordt uitgeloot voor de Marathon Rotterdam. 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