{"id":281060,"date":"2023-11-20T15:36:28","date_gmt":"2023-11-20T14:36:28","guid":{"rendered":"https:\/\/www.thebestsocial.media\/nl\/?p=281060"},"modified":"2023-11-20T15:36:28","modified_gmt":"2023-11-20T14:36:28","slug":"stanley-beker-marketing","status":"publish","type":"post","link":"https:\/\/www.thebestsocial.media\/nl\/stanley-beker-marketing\/","title":{"rendered":"Stanley beker overleeft autobrand en het merk schiet hun klant te hulp"},"content":{"rendered":"<p><a href=\"https:\/\/www.thebestsocial.media\/nl\/te-eerlijke-slogans-bedrijven\/\" target=\"_blank\" rel=\"noopener\">Bedrijven<\/a> zetten tegenwoordig alles op alles om de sterkste marketingstrategie\u00ebn en advertenties te bedenken. Het merk &#8216;Stanley 1913&#8217; staat bekend om de verkoop van allerlei soorten thermosbekers en flessen en lijkt alles te weten van deze strategie\u00ebn. Het bedrijf reageert namelijk ludiek op een video die enorm viraal is gegaan waarbij hun beker een autobrand doorstaat.<\/p>\n<p>&nbsp;<\/p>\n<h3>1. Door dit filmpje &#8211; waarin Danielle laat zien dat de beker nog overeind staat na een autobrand &#8211; is het marketingballetje gaan rollen.<\/h3>\n<p><video src=\"https:\/\/www.thebestsocial.media\/nl\/wp-content\/uploads\/tiktok\/7301724587488759070.mp4\" controls width=\"623\" height=\"1108\" style=\"border:0; height:90vh; width:50.625000vh;\"><\/video><\/p>\n<p>&nbsp;<\/p>\n<h3>2. Enorm veel mensen staan versteld van de kwaliteit van de Stanley-thermosbeker.<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-281086 size-full\" src=\"https:\/\/www.thebestsocial.media\/nl\/wp-content\/uploads\/sites\/2\/2023\/11\/4-1.png\" alt=\"\" width=\"1142\" height=\"237\" srcset=\"https:\/\/www.thebestsocial.media\/nl\/wp-content\/uploads\/sites\/2\/2023\/11\/4-1.png 1142w, https:\/\/www.thebestsocial.media\/nl\/wp-content\/uploads\/sites\/2\/2023\/11\/4-1-300x62.png 300w, https:\/\/www.thebestsocial.media\/nl\/wp-content\/uploads\/sites\/2\/2023\/11\/4-1-1024x213.png 1024w, https:\/\/www.thebestsocial.media\/nl\/wp-content\/uploads\/sites\/2\/2023\/11\/4-1-768x159.png 768w\" sizes=\"auto, (max-width: 1142px) 100vw, 1142px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-281083 size-full\" src=\"https:\/\/www.thebestsocial.media\/nl\/wp-content\/uploads\/sites\/2\/2023\/11\/1-2.png\" alt=\"\" width=\"1063\" height=\"274\" srcset=\"https:\/\/www.thebestsocial.media\/nl\/wp-content\/uploads\/sites\/2\/2023\/11\/1-2.png 1063w, https:\/\/www.thebestsocial.media\/nl\/wp-content\/uploads\/sites\/2\/2023\/11\/1-2-300x77.png 300w, https:\/\/www.thebestsocial.media\/nl\/wp-content\/uploads\/sites\/2\/2023\/11\/1-2-1024x264.png 1024w, https:\/\/www.thebestsocial.media\/nl\/wp-content\/uploads\/sites\/2\/2023\/11\/1-2-768x198.png 768w\" sizes=\"auto, (max-width: 1063px) 100vw, 1063px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3>3. Doordat deze &#8216;advertentie&#8217; veel punten bij het publiek scoort, hopen ze dat Danielle toch nog een vergoeding krijgt voor de moeite.<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-281084 size-full\" src=\"https:\/\/www.thebestsocial.media\/nl\/wp-content\/uploads\/sites\/2\/2023\/11\/2-2.png\" alt=\"\" width=\"1134\" height=\"379\" srcset=\"https:\/\/www.thebestsocial.media\/nl\/wp-content\/uploads\/sites\/2\/2023\/11\/2-2.png 1134w, https:\/\/www.thebestsocial.media\/nl\/wp-content\/uploads\/sites\/2\/2023\/11\/2-2-300x100.png 300w, https:\/\/www.thebestsocial.media\/nl\/wp-content\/uploads\/sites\/2\/2023\/11\/2-2-1024x342.png 1024w, https:\/\/www.thebestsocial.media\/nl\/wp-content\/uploads\/sites\/2\/2023\/11\/2-2-768x257.png 768w\" sizes=\"auto, (max-width: 1134px) 100vw, 1134px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-281087 size-full\" src=\"https:\/\/www.thebestsocial.media\/nl\/wp-content\/uploads\/sites\/2\/2023\/11\/5-1.png\" alt=\"\" width=\"1041\" height=\"285\" srcset=\"https:\/\/www.thebestsocial.media\/nl\/wp-content\/uploads\/sites\/2\/2023\/11\/5-1.png 1041w, https:\/\/www.thebestsocial.media\/nl\/wp-content\/uploads\/sites\/2\/2023\/11\/5-1-300x82.png 300w, https:\/\/www.thebestsocial.media\/nl\/wp-content\/uploads\/sites\/2\/2023\/11\/5-1-1024x280.png 1024w, https:\/\/www.thebestsocial.media\/nl\/wp-content\/uploads\/sites\/2\/2023\/11\/5-1-768x210.png 768w\" sizes=\"auto, (max-width: 1041px) 100vw, 1041px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3>4. Deze marketingkans laat &#8216;Stanley 1913&#8217; niet aan zich voorbij gaan, dus komen ze met een ludieke reactie aanzetten.<\/h3>\n<p><video src=\"https:\/\/www.thebestsocial.media\/nl\/wp-content\/uploads\/tiktok\/7302186682831392043.mp4\" controls width=\"623\" height=\"1108\" style=\"border:0; height:90vh; width:50.625000vh;\"><\/video><\/p>\n<p>&nbsp;<\/p>\n<h3>5. Zo zie je maar weer hoe merken op social media nog meer nieuwe klanten binnen weten te halen.<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-281089 size-full\" src=\"https:\/\/www.thebestsocial.media\/nl\/wp-content\/uploads\/sites\/2\/2023\/11\/7.png\" alt=\"\" width=\"1074\" height=\"297\" srcset=\"https:\/\/www.thebestsocial.media\/nl\/wp-content\/uploads\/sites\/2\/2023\/11\/7.png 1074w, https:\/\/www.thebestsocial.media\/nl\/wp-content\/uploads\/sites\/2\/2023\/11\/7-300x83.png 300w, https:\/\/www.thebestsocial.media\/nl\/wp-content\/uploads\/sites\/2\/2023\/11\/7-1024x283.png 1024w, https:\/\/www.thebestsocial.media\/nl\/wp-content\/uploads\/sites\/2\/2023\/11\/7-768x212.png 768w\" sizes=\"auto, (max-width: 1074px) 100vw, 1074px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-281090 size-full\" src=\"https:\/\/www.thebestsocial.media\/nl\/wp-content\/uploads\/sites\/2\/2023\/11\/8-1.png\" alt=\"\" width=\"1061\" height=\"283\" srcset=\"https:\/\/www.thebestsocial.media\/nl\/wp-content\/uploads\/sites\/2\/2023\/11\/8-1.png 1061w, https:\/\/www.thebestsocial.media\/nl\/wp-content\/uploads\/sites\/2\/2023\/11\/8-1-300x80.png 300w, https:\/\/www.thebestsocial.media\/nl\/wp-content\/uploads\/sites\/2\/2023\/11\/8-1-1024x273.png 1024w, https:\/\/www.thebestsocial.media\/nl\/wp-content\/uploads\/sites\/2\/2023\/11\/8-1-768x205.png 768w\" sizes=\"auto, (max-width: 1061px) 100vw, 1061px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3>6. Hoe je het ook wendt of keert, het blijft een knap staaltje werk.<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-281088 size-full\" src=\"https:\/\/www.thebestsocial.media\/nl\/wp-content\/uploads\/sites\/2\/2023\/11\/6-1-e1700474873540.png\" alt=\"\" width=\"1060\" height=\"249\" srcset=\"https:\/\/www.thebestsocial.media\/nl\/wp-content\/uploads\/sites\/2\/2023\/11\/6-1-e1700474873540.png 1060w, https:\/\/www.thebestsocial.media\/nl\/wp-content\/uploads\/sites\/2\/2023\/11\/6-1-e1700474873540-300x70.png 300w, https:\/\/www.thebestsocial.media\/nl\/wp-content\/uploads\/sites\/2\/2023\/11\/6-1-e1700474873540-1024x241.png 1024w, https:\/\/www.thebestsocial.media\/nl\/wp-content\/uploads\/sites\/2\/2023\/11\/6-1-e1700474873540-768x180.png 768w\" sizes=\"auto, (max-width: 1060px) 100vw, 1060px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><em><strong>Bedrijven, instanties en overheden kunnen tot en met 23 november hun werk inzenden om kans te maken op een nominatie voor The Best Social Awards. En geloof ons: die wil je binnenslepen. Deze tiende editie belooft namelijk een interactief spektakel te worden. Wil je meer weten over het inzenden voor deze jubileumeditie? Check dan vooral even <a href=\"https:\/\/thebestsocialawards.nl\" target=\"_blank\" rel=\"noopener\">de website<\/a>.<\/strong><\/em><\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/CyQGw9tIJTJ\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">Dit bericht op Instagram bekijken<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/reel\/CyQGw9tIJTJ\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">Een bericht gedeeld door The Best Social Awards (@thebestsocialawards)<\/a><\/p>\n<\/div>\n<\/blockquote>\n\n<p>&nbsp;<\/p>\n<script async defer src=\"\/instagram-embed.js\"><\/script>","protected":false},"excerpt":{"rendered":"<p>Bedrijven zetten tegenwoordig alles op alles om de sterkste marketingstrategie\u00ebn en advertenties te bedenken. Het merk &#8216;Stanley 1913&#8217; staat bekend om de verkoop van allerlei&#8230;<\/p>\n","protected":false},"author":93,"featured_media":281206,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[2195,782,8697],"class_list":["post-281060","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-advertentie","tag-merk","tag-stanley"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Stanley beker overleeft autobrand en merk schiet hun klant te hulp<\/title>\n<meta name=\"description\" content=\"Het bekermerk &#039;Stanley&#039; heeft veel harten voor zich gewonnen met hun reactie op een video waarin hun beker een autobrand overleeft.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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