{"id":276601,"date":"2023-10-25T13:07:57","date_gmt":"2023-10-25T12:07:57","guid":{"rendered":"https:\/\/www.thebestsocial.media\/nl\/?p=276601"},"modified":"2023-10-25T13:07:57","modified_gmt":"2023-10-25T12:07:57","slug":"bedrijven-social-media-community-management","status":"publish","type":"post","link":"https:\/\/www.thebestsocial.media\/nl\/bedrijven-social-media-community-management\/","title":{"rendered":"10 bedrijven die online hoge ogen gooiden met snoeiharde comebacks"},"content":{"rendered":"<p>Als bedrijf moet je natuurlijk altijd luisteren naar je doelgroep en daarop acteren. Maar wat nou als je doelgroep ook uit <a href=\"https:\/\/www.thebestsocial.media\/nl\/gerda-facebook-humor\/\" target=\"_blank\" rel=\"noopener\">Gerda&#8217;s<\/a> en Henken bestaat die je hele pagina overnemen met hun comments? Deze bedrijven wisten daar wel raad mee en hebben op deze \u00e9n andere momenten de toon gezet met hun scherpe reacties. Ze werden dan ook niet voor niets genomineerd voor de categorie &#8216;Beste Community Management&#8217; bij <a href=\"https:\/\/thebestsocialawards.nl\" target=\"_blank\" rel=\"noopener\">The Best Social Awards<\/a>. Heb jij het idee dat je alle toetsenbordhelden\u00a0het afgelopen jaar ook prima onder controle had?\u00a0Pak dan zelf dat toetsenbord erbij en stuur nu in voor de jubileumeditie van The Best Social Awards. Misschien sta je binnenkort dan ook te shinen in onze archieven.<\/p>\n<p>&nbsp;<\/p>\n<h3>1. Anja had een bad hairday en wilde dit effe lekker op Andr\u00e9lon afreageren, maar deze comeback had ze niet zien aankomen door de kortpittige pony die nog voor haar ogen zat.<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-276610\" src=\"https:\/\/www.thebestsocial.media\/nl\/wp-content\/uploads\/sites\/2\/2023\/10\/Schermafbeelding-2019-05-09-om-18.08.35.png\" alt=\"community management\" width=\"760\" height=\"1156\" srcset=\"https:\/\/www.thebestsocial.media\/nl\/wp-content\/uploads\/sites\/2\/2023\/10\/Schermafbeelding-2019-05-09-om-18.08.35.png 760w, https:\/\/www.thebestsocial.media\/nl\/wp-content\/uploads\/sites\/2\/2023\/10\/Schermafbeelding-2019-05-09-om-18.08.35-197x300.png 197w, https:\/\/www.thebestsocial.media\/nl\/wp-content\/uploads\/sites\/2\/2023\/10\/Schermafbeelding-2019-05-09-om-18.08.35-673x1024.png 673w\" sizes=\"auto, (max-width: 760px) 100vw, 760px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-276611\" src=\"https:\/\/www.thebestsocial.media\/nl\/wp-content\/uploads\/sites\/2\/2023\/10\/andrelon_CM2.jpg\" alt=\"\" width=\"761\" height=\"224\" srcset=\"https:\/\/www.thebestsocial.media\/nl\/wp-content\/uploads\/sites\/2\/2023\/10\/andrelon_CM2.jpg 761w, https:\/\/www.thebestsocial.media\/nl\/wp-content\/uploads\/sites\/2\/2023\/10\/andrelon_CM2-300x88.jpg 300w\" sizes=\"auto, (max-width: 761px) 100vw, 761px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3>2. Ook Path\u00e9 had een soortgelijk probleem met Bert op Facebook en wond daar geen filmdoekjes om.<\/h3>\n<p><iframe loading=\"lazy\" style=\"border: none; overflow: hidden;\" src=\"https:\/\/www.facebook.com\/plugins\/post.php?href=https%3A%2F%2Fwww.facebook.com%2Fpathenederland%2Fposts%2Fpfbid04ajzbFR9MBTrXJ8QGrBxxMKmGZG52bKuULXthUURTEHgKGfL6m2yyiDiMx885EtYl&amp;show_text=true&amp;width=500\" width=\"500\" height=\"590\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-276612\" src=\"https:\/\/www.thebestsocial.media\/nl\/wp-content\/uploads\/sites\/2\/2023\/10\/pathe_CMdeel2.jpg\" alt=\"community management\" width=\"428\" height=\"627\" srcset=\"https:\/\/www.thebestsocial.media\/nl\/wp-content\/uploads\/sites\/2\/2023\/10\/pathe_CMdeel2.jpg 428w, https:\/\/www.thebestsocial.media\/nl\/wp-content\/uploads\/sites\/2\/2023\/10\/pathe_CMdeel2-205x300.jpg 205w\" sizes=\"auto, (max-width: 428px) 100vw, 428px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3>3. Lidl liet hier even zien wie de zwembroek aanhad op het internet en zet hiermee de toon op het gebied van community management.<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-276613\" src=\"https:\/\/www.thebestsocial.media\/nl\/wp-content\/uploads\/sites\/2\/2023\/10\/lidl-1.jpg\" alt=\"\" width=\"604\" height=\"717\" srcset=\"https:\/\/www.thebestsocial.media\/nl\/wp-content\/uploads\/sites\/2\/2023\/10\/lidl-1.jpg 604w, https:\/\/www.thebestsocial.media\/nl\/wp-content\/uploads\/sites\/2\/2023\/10\/lidl-1-253x300.jpg 253w\" sizes=\"auto, (max-width: 604px) 100vw, 604px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3>4. Dankzij Coolblue weten we dat je niet altijd out of the box hoeft te denken om je community management op orde te krijgen.<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-276614\" src=\"https:\/\/www.thebestsocial.media\/nl\/wp-content\/uploads\/sites\/2\/2023\/10\/Schermafbeelding-2019-11-19-om-16.42.45.png\" alt=\"community management\" width=\"739\" height=\"514\" srcset=\"https:\/\/www.thebestsocial.media\/nl\/wp-content\/uploads\/sites\/2\/2023\/10\/Schermafbeelding-2019-11-19-om-16.42.45.png 739w, https:\/\/www.thebestsocial.media\/nl\/wp-content\/uploads\/sites\/2\/2023\/10\/Schermafbeelding-2019-11-19-om-16.42.45-300x209.png 300w\" sizes=\"auto, (max-width: 739px) 100vw, 739px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3>5. Toen Twente in 2016 dreigde te degraderen, werden de Twentse bolletjes alvast in de Jupiler League van Albert Heijn gelegd.<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-276615\" src=\"https:\/\/www.thebestsocial.media\/nl\/wp-content\/uploads\/sites\/2\/2023\/10\/slfjgj.jpg\" alt=\"\" width=\"499\" height=\"424\" srcset=\"https:\/\/www.thebestsocial.media\/nl\/wp-content\/uploads\/sites\/2\/2023\/10\/slfjgj.jpg 499w, https:\/\/www.thebestsocial.media\/nl\/wp-content\/uploads\/sites\/2\/2023\/10\/slfjgj-300x255.jpg 300w\" sizes=\"auto, (max-width: 499px) 100vw, 499px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3>6. T-mobile blijkt niet alleen lenig te zijn op social media, maar ook hele flexibele medewerkers te hebben.<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-276616\" src=\"https:\/\/www.thebestsocial.media\/nl\/wp-content\/uploads\/sites\/2\/2023\/10\/Screen-Shot-2019-11-12-at-17.03.25.png\" alt=\"community management\" width=\"428\" height=\"720\" srcset=\"https:\/\/www.thebestsocial.media\/nl\/wp-content\/uploads\/sites\/2\/2023\/10\/Screen-Shot-2019-11-12-at-17.03.25.png 428w, https:\/\/www.thebestsocial.media\/nl\/wp-content\/uploads\/sites\/2\/2023\/10\/Screen-Shot-2019-11-12-at-17.03.25-178x300.png 178w\" sizes=\"auto, (max-width: 428px) 100vw, 428px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3>7. Bro, iedereen weet toch dat de straattaal van KLM helemaal flex is. Net als hun community management.<\/h3>\n<h3><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-276617\" src=\"https:\/\/www.thebestsocial.media\/nl\/wp-content\/uploads\/sites\/2\/2023\/10\/REACTIEVANBEDRIJF2014-2.png\" alt=\"\" width=\"616\" height=\"451\" srcset=\"https:\/\/www.thebestsocial.media\/nl\/wp-content\/uploads\/sites\/2\/2023\/10\/REACTIEVANBEDRIJF2014-2.png 616w, https:\/\/www.thebestsocial.media\/nl\/wp-content\/uploads\/sites\/2\/2023\/10\/REACTIEVANBEDRIJF2014-2-300x220.png 300w\" sizes=\"auto, (max-width: 616px) 100vw, 616px\" \/><\/h3>\n<p>&nbsp;<\/p>\n<h3>8. Bol kleurt wel vaker lekker buiten de lines en vooral Gerda van accounting komt goed uit de verf.<\/h3>\n<h3><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-276618\" src=\"https:\/\/www.thebestsocial.media\/nl\/wp-content\/uploads\/sites\/2\/2023\/10\/bol.com_gerda2.jpg\" alt=\"community management\" width=\"592\" height=\"480\" srcset=\"https:\/\/www.thebestsocial.media\/nl\/wp-content\/uploads\/sites\/2\/2023\/10\/bol.com_gerda2.jpg 592w, https:\/\/www.thebestsocial.media\/nl\/wp-content\/uploads\/sites\/2\/2023\/10\/bol.com_gerda2-300x243.jpg 300w\" sizes=\"auto, (max-width: 592px) 100vw, 592px\" \/><\/h3>\n<p>&nbsp;<\/p>\n<h3>9. Netflix heeft blijkbaar een hele serie aan prijzen in de kast staan, maar dit knap staaltje community management verdient er ook wel een.<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-276636\" src=\"https:\/\/www.thebestsocial.media\/nl\/wp-content\/uploads\/sites\/2\/2023\/10\/Schermafbeelding-2020-07-09-om-10.03.49.png\" alt=\"\" width=\"743\" height=\"261\" srcset=\"https:\/\/www.thebestsocial.media\/nl\/wp-content\/uploads\/sites\/2\/2023\/10\/Schermafbeelding-2020-07-09-om-10.03.49.png 743w, https:\/\/www.thebestsocial.media\/nl\/wp-content\/uploads\/sites\/2\/2023\/10\/Schermafbeelding-2020-07-09-om-10.03.49-300x105.png 300w\" sizes=\"auto, (max-width: 743px) 100vw, 743px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><em><strong>Bedrijven, instanties en overheden kunnen tot en met 23 november hun werk inzenden om kans te maken op een nominatie voor The Best Social Awards. En geloof ons: die wil je binnenslepen. Deze tiende editie belooft namelijk een interactief spektakel te worden. Wil je meer weten over het inzenden voor deze jubileumeditie? Check dan vooral even <a href=\"https:\/\/thebestsocialawards.nl\" target=\"_blank\" rel=\"noopener\">de website<\/a>.<\/strong><\/em><\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/CyQGw9tIJTJ\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">Dit bericht op Instagram bekijken<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/reel\/CyQGw9tIJTJ\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">Een bericht gedeeld door The Best Social Awards (@thebestsocialawards)<\/a><\/p>\n<\/div>\n<\/blockquote>\n\n<script async defer src=\"\/instagram-embed.js\"><\/script>","protected":false},"excerpt":{"rendered":"<p>Als bedrijf moet je natuurlijk altijd luisteren naar je doelgroep en daarop acteren. Maar wat nou als je doelgroep ook uit Gerda&#8217;s en Henken bestaat&#8230;<\/p>\n","protected":false},"author":113,"featured_media":276822,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[16,17],"tags":[730,2626,1385],"class_list":["post-276601","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogs","category-nieuws","tag-bedrijven","tag-community-management","tag-the-best-social-awards"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bedrijven die online hoge ogen gooien met snoeiharde comebacks<\/title>\n<meta name=\"description\" content=\"Iedere doelgroep is natuurlijk anders, maar deze bedrijven laten zien dat ze hun community management onder controle hebben.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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