{"id":187853,"date":"2021-09-22T15:41:15","date_gmt":"2021-09-22T14:41:15","guid":{"rendered":"https:\/\/www.thebestsocial.media\/nl\/?p=187853"},"modified":"2021-09-22T16:44:34","modified_gmt":"2021-09-22T15:44:34","slug":"lipton-campagne","status":"publish","type":"post","link":"https:\/\/www.thebestsocial.media\/nl\/lipton-campagne\/","title":{"rendered":"Lipton campagne zorgt voor geforceerde post en gefronste wenkbrauwen"},"content":{"rendered":"<p>We zijn inmiddels wel gewend dat populaire influencers veelvuldig ingezet worden om een product of campagne aan het licht te brengen. Voorbeeld van zo&#8217;n populaire influencer? Kalvijn. Voorbeeld van zo&#8217;n campagne? De #PeaceOutForPeace-campagne van Lipton Ice Tea. Want gister (21 september) was de International Day of Peace. En op die vredige dag is de kernboodschap van Lipton Kalvijn, dat het belangrijk is om je ff terug te trekken. En de Instagrampost die hij daarover in de wereld slingert roept vragen op. Veel vragen.<\/p>\n<p>&#8211; In samenwerking met<a href=\"https:\/\/www.adformatie.nl\/\" target=\"_blank\" rel=\"noopener\"> Adformatie<\/a> &#8211;<\/p>\n<p>&nbsp;<\/p>\n<h3>1. Kalvijn deelt met trots dat hij deel uit maakt van een Lipton campagne.<\/h3>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CUEwdDoNHpJ\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"13\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">Dit bericht bekijken op Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/p\/CUEwdDoNHpJ\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">Een bericht gedeeld door Kalvijn (@kalvijn)<\/a><\/p>\n<\/div>\n<\/blockquote>\n\n<p>&nbsp;<\/p>\n<h3>2. Maar niet iedereen is er zo enthousiast over als Kalvijn zelf.<\/h3>\n<p>https:\/\/twitter.com\/AlexanderNL\/status\/1440309311029190662<\/p>\n<p>&nbsp;<\/p>\n<h3>3. Hij heeft z&#8217;n best gedaan, toch?<\/h3>\n<p>https:\/\/twitter.com\/AlexanderNL\/status\/1440309665695342600<\/p>\n<p>&nbsp;<\/p>\n<h3>4. Ok\u00e9, misschien hadden we toch iets meer uitdaging verwacht.<\/h3>\n<blockquote class=\"twitter-tweet\" data-conversation=\"none\">\n<p dir=\"ltr\" lang=\"nl\">12 uur. Toe maar. W\u00e1t een zelfopoffering kennen sommigen toch.<br \/>\nMaar het moet ook wel even uitgebreid worden gemeld.<br \/>\nOp social media&#8230;<\/p>\n<p>\u2014 Se\u00aege von Twit (@SergeTwit2) <a href=\"https:\/\/twitter.com\/SergeTwit2\/status\/1440310208316653578?ref_src=twsrc%5Etfw\">September 21, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>&nbsp;<\/p>\n<h3>5. Dat klinkt als muziek in de oren.<\/h3>\n<blockquote class=\"twitter-tweet\" data-conversation=\"none\">\n<p dir=\"ltr\" lang=\"nl\">In eenzijdige samenwerking met <a href=\"https:\/\/twitter.com\/Heineken_NL?ref_src=twsrc%5Etfw\">@Heineken_NL<\/a> heb ik ook besloten me 12 terug te trekken op mijn zitbank. Respect voor deze nobele actie <a href=\"https:\/\/twitter.com\/kalvijn?ref_src=twsrc%5Etfw\">@kalvijn<\/a> Je bent echt een legend<\/p>\n<p>\u2014 Chris W\u2b55\ufe0fbben (@chriswobben) <a href=\"https:\/\/twitter.com\/chriswobben\/status\/1440346627399577602?ref_src=twsrc%5Etfw\">September 21, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>&nbsp;<\/p>\n<h3>6. Toch was het idee heel leuk, alleen de uitvoering wat minder.<\/h3>\n<blockquote class=\"twitter-tweet\" data-conversation=\"none\">\n<p dir=\"ltr\" lang=\"nl\">\u201cTrek jij je ook even terug van social media, laat het weten in de comments\u201d<\/p>\n<p>\u2014 Pianoe dus geen Piano (@Pianoe82) <a href=\"https:\/\/twitter.com\/Pianoe82\/status\/1440321334374912009?ref_src=twsrc%5Etfw\">September 21, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>&nbsp;<\/p>\n<h3><em>In samenwerking met de Adfo Groep deelt The Best Social Media wekelijks een artikel over (Nederlandse) merken op social media. Ook interesse in een samenwerking? Mail naar sales@thebest.social en dan doen we graag een bakkie, of video call, over de mogelijkheden!<\/em><\/h3>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/B8_n68klJu3\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"13\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">Dit bericht bekijken op Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"margin: 8px 0 0 0; padding: 0 4px;\"><a style=\"color: #000; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none; word-wrap: break-word;\" href=\"https:\/\/www.instagram.com\/p\/B8_n68klJu3\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">Meet our team. A happy bunch of critical social addicts who take digital content to the next level.\ud83d\udd1d<\/a><\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\">Een bericht gedeeld door <a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px;\" href=\"https:\/\/www.instagram.com\/thebestsocial\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\"> The Best Social<\/a> (@thebestsocial) op <time style=\"font-family: Arial,sans-serif; font-size: 14px; line-height: 17px;\" datetime=\"2020-02-25T15:00:53+00:00\">25 Feb 2020 om 7:00 (PST)<\/time><\/p>\n<\/div>\n<\/blockquote>\n\n<script async defer src=\"\/instagram-embed.js\"><\/script>","protected":false},"excerpt":{"rendered":"<p>We zijn inmiddels wel gewend dat populaire influencers veelvuldig ingezet worden om een product of campagne aan het licht te brengen. Voorbeeld van zo&#8217;n populaire&#8230;<\/p>\n","protected":false},"author":80,"featured_media":187879,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[16,17],"tags":[4783,87,882],"class_list":["post-187853","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogs","category-nieuws","tag-adfo","tag-adformatie","tag-opmerkelijk"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lipton campagne zorgt voor geforceerde post en gefronste wenkbrauwen<\/title>\n<meta name=\"description\" content=\"Kalvijn deelde op Instagram trots zijn samenwerking met Lipton. Niet iedereen was even enthousiast over zijn bijschrift.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.thebestsocial.media\/nl\/lipton-campagne\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lipton campagne zorgt voor geforceerde post en gefronste wenkbrauwen\" \/>\n<meta property=\"og:description\" content=\"Kalvijn deelde op Instagram trots zijn samenwerking met Lipton. Niet iedereen was even enthousiast over zijn bijschrift.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.thebestsocial.media\/nl\/lipton-campagne\/\" \/>\n<meta property=\"og:site_name\" content=\"The Best Social Media NL\" \/>\n<meta property=\"article:published_time\" content=\"2021-09-22T14:41:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-09-22T15:44:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.thebestsocial.media\/nl\/wp-content\/uploads\/sites\/2\/2021\/09\/header-kalvijn-2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Marije Klomp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Lipton campagne zorgt voor geforceerde post en gefronste wenkbrauwen\" \/>\n<meta name=\"twitter:description\" content=\"Kalvijn deelde op Instagram trots zijn samenwerking met Lipton. 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