{"id":152600,"date":"2020-11-04T17:28:35","date_gmt":"2020-11-04T16:28:35","guid":{"rendered":"https:\/\/www.thebestsocial.media\/nl\/?p=152600"},"modified":"2020-11-04T17:32:34","modified_gmt":"2020-11-04T16:32:34","slug":"burger-king-advertentie-concurrenten","status":"publish","type":"post","link":"https:\/\/www.thebestsocial.media\/nl\/burger-king-advertentie-concurrenten\/","title":{"rendered":"Burger King adverteert voor concurrenten maar oogst niet alleen lof"},"content":{"rendered":"<p>Veel bedrijven hebben het zwaar tijdens de coronacrisis. Vooral voor de horeca is het nu maar al te lastig om het hoofd boven water te houden. Restaurants doen er dan ook alles aan om klanten voor zich te winnen en zo ook Burger King. De fastfoodketen doet een wel hele bijzondere oproep.<\/p>\n<p>&nbsp;<\/p>\n<h3>1. Dit bericht verscheen onlangs op het Instagramaccount van Burger King.<\/h3>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CHIhcBDlVTD\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"13\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">Dit bericht bekijken op Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"margin: 8px 0 0 0; padding: 0 4px;\"><a style=\"color: #000; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none; word-wrap: break-word;\" href=\"https:\/\/www.instagram.com\/p\/CHIhcBDlVTD\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener noreferrer\">We hadden nooit gedacht dat we dit aan jou zouden vragen.<\/a><\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\">Een bericht gedeeld door <a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px;\" href=\"https:\/\/www.instagram.com\/burgerkingnl\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener noreferrer\"> Burger King Nederland<\/a> (@burgerkingnl) op <time style=\"font-family: Arial,sans-serif; font-size: 14px; line-height: 17px;\" datetime=\"2020-11-03T15:11:20+00:00\">3 Nov 2020 om 7:11 (PST)<\/time><\/p>\n<\/div>\n<\/blockquote>\n\n<p>&nbsp;<\/p>\n<h3>2. Andere fastfoodketens reageren en tonen respect voor Burger King.<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-152669 size-full\" src=\"https:\/\/www.thebestsocial.media\/nl\/wp-content\/uploads\/sites\/2\/2020\/11\/subway.png\" alt=\"\" width=\"625\" height=\"218\" srcset=\"https:\/\/www.thebestsocial.media\/nl\/wp-content\/uploads\/sites\/2\/2020\/11\/subway.png 625w, https:\/\/www.thebestsocial.media\/nl\/wp-content\/uploads\/sites\/2\/2020\/11\/subway-300x105.png 300w\" sizes=\"auto, (max-width: 625px) 100vw, 625px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-152670 size-full\" src=\"https:\/\/www.thebestsocial.media\/nl\/wp-content\/uploads\/sites\/2\/2020\/11\/kfc.png\" alt=\"\" width=\"882\" height=\"181\" srcset=\"https:\/\/www.thebestsocial.media\/nl\/wp-content\/uploads\/sites\/2\/2020\/11\/kfc.png 882w, https:\/\/www.thebestsocial.media\/nl\/wp-content\/uploads\/sites\/2\/2020\/11\/kfc-300x62.png 300w, https:\/\/www.thebestsocial.media\/nl\/wp-content\/uploads\/sites\/2\/2020\/11\/kfc-768x158.png 768w\" sizes=\"auto, (max-width: 882px) 100vw, 882px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3>3. Mensen vinden het goed dat Burger King dit deelt. Al legt niet iedereen de link tussen de boodschap &#8216;blijf gezond&#8217; en het eten van Burger King.<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-152671 size-full\" src=\"https:\/\/www.thebestsocial.media\/nl\/wp-content\/uploads\/sites\/2\/2020\/11\/strijders.jpg\" alt=\"\" width=\"855\" height=\"251\" srcset=\"https:\/\/www.thebestsocial.media\/nl\/wp-content\/uploads\/sites\/2\/2020\/11\/strijders.jpg 855w, https:\/\/www.thebestsocial.media\/nl\/wp-content\/uploads\/sites\/2\/2020\/11\/strijders-300x88.jpg 300w, https:\/\/www.thebestsocial.media\/nl\/wp-content\/uploads\/sites\/2\/2020\/11\/strijders-768x225.jpg 768w\" sizes=\"auto, (max-width: 855px) 100vw, 855px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-152672 size-full\" src=\"https:\/\/www.thebestsocial.media\/nl\/wp-content\/uploads\/sites\/2\/2020\/11\/gezond.png\" alt=\"\" width=\"873\" height=\"178\" srcset=\"https:\/\/www.thebestsocial.media\/nl\/wp-content\/uploads\/sites\/2\/2020\/11\/gezond.png 873w, https:\/\/www.thebestsocial.media\/nl\/wp-content\/uploads\/sites\/2\/2020\/11\/gezond-300x61.png 300w, https:\/\/www.thebestsocial.media\/nl\/wp-content\/uploads\/sites\/2\/2020\/11\/gezond-768x157.png 768w\" sizes=\"auto, (max-width: 873px) 100vw, 873px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3>4. Opvallend is wel dat Burger King enkel verwijst naar de &#8216;grote&#8217; merken.<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-152673 size-full\" src=\"https:\/\/www.thebestsocial.media\/nl\/wp-content\/uploads\/sites\/2\/2020\/11\/lokale-tent.png\" alt=\"\" width=\"716\" height=\"195\" srcset=\"https:\/\/www.thebestsocial.media\/nl\/wp-content\/uploads\/sites\/2\/2020\/11\/lokale-tent.png 716w, https:\/\/www.thebestsocial.media\/nl\/wp-content\/uploads\/sites\/2\/2020\/11\/lokale-tent-300x82.png 300w\" sizes=\"auto, (max-width: 716px) 100vw, 716px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3>5. Burger King van het Verenigd Koninkrijk deelt dezelfde boodschap. Het bericht gaat viral en wordt door de meesten gewaardeerd.<\/h3>\n<div class=\"dbsm-oembed\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">We know, we never thought we\u2019d be saying this either. <a href=\"https:\/\/t.co\/cVRMSLSDq6\">pic.twitter.com\/cVRMSLSDq6<\/a><\/p>\n<p>&mdash; Burger King (@BurgerKingUK) <a href=\"https:\/\/twitter.com\/BurgerKingUK\/status\/1323246831686606851?ref_src=twsrc%5Etfw\">November 2, 2020<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/div>\n<blockquote class=\"twitter-tweet\" data-conversation=\"none\">\n<p dir=\"ltr\" lang=\"en\">special mention to our fellow burger joints \ud83c\udf54 <a href=\"https:\/\/twitter.com\/pattyandbunjoe?ref_src=twsrc%5Etfw\">@pattyandbunjoe<\/a> <a href=\"https:\/\/twitter.com\/honestburgers?ref_src=twsrc%5Etfw\">@honestburgers<\/a> <a href=\"https:\/\/twitter.com\/ByronBurgersUK?ref_src=twsrc%5Etfw\">@ByronBurgersUK<\/a> <a href=\"https:\/\/twitter.com\/gbkburgers?ref_src=twsrc%5Etfw\">@gbkburgers<\/a> <a href=\"https:\/\/twitter.com\/MEATLiquor?ref_src=twsrc%5Etfw\">@MEATLiquor<\/a> <a href=\"https:\/\/twitter.com\/BlackBearBurger?ref_src=twsrc%5Etfw\">@BlackBearBurger<\/a> <a href=\"https:\/\/twitter.com\/DipFlippo?ref_src=twsrc%5Etfw\">@DipFlippo<\/a> <a href=\"https:\/\/twitter.com\/NeatBurger_?ref_src=twsrc%5Etfw\">@NeatBurger_<\/a> <a href=\"https:\/\/twitter.com\/TwistedBurgerCo?ref_src=twsrc%5Etfw\">@TwistedBurgerCo<\/a> <a href=\"https:\/\/twitter.com\/SolitaNQ?ref_src=twsrc%5Etfw\">@SolitaNQ<\/a> <a href=\"https:\/\/twitter.com\/MacandWild?ref_src=twsrc%5Etfw\">@MacandWild<\/a><\/p>\n<p>\u2014 Burger King (@BurgerKingUK) <a href=\"https:\/\/twitter.com\/BurgerKingUK\/status\/1323292325750231040?ref_src=twsrc%5Etfw\">November 2, 2020<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>&nbsp;<\/p>\n<h3>6. En ook de Engelsen willen even iets kwijt over gezonde voeding.<\/h3>\n<blockquote class=\"twitter-tweet\" data-conversation=\"none\">\n<p dir=\"ltr\" lang=\"en\">Or you avoid this junk food completely that plays such a huge role in the obesity crisis and our poor health epidemic and enjoy home cooked healthy meals instead.<\/p>\n<p>\u2014 Xanthe Grace &#8211; Health Coach (@xangrace) <a href=\"https:\/\/twitter.com\/xangrace\/status\/1323288211494445056?ref_src=twsrc%5Etfw\">November 2, 2020<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>&nbsp;<\/p>\n<h3>7. Is dit eigenlijk wel nodig voor een miljardenbedrijf als Burger King?<\/h3>\n<blockquote class=\"twitter-tweet\" data-conversation=\"none\">\n<p dir=\"ltr\" lang=\"en\">Thank you multi-billion dollar company for your incredibly heartfelt and sincere comment that isn&#8217;t totally an obvious ploy at increasing goodwill through an empty gesture by planting the seed that BK doesn&#8217;t completely suck.<\/p>\n<p>\u2014 Andr\u00e9 Segers (@AndreSegers) <a href=\"https:\/\/twitter.com\/AndreSegers\/status\/1323306430074515458?ref_src=twsrc%5Etfw\">November 2, 2020<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>&nbsp;<\/p>\n<h3>8. Conclusie: mooi gebaar van Burger King, al had het ook aardig geweest als ze de kleinere bedrijven zouden supporten.<\/h3>\n<blockquote class=\"twitter-tweet\" data-conversation=\"none\">\n<p dir=\"ltr\" lang=\"en\">McDonald&#8217;s has a net worth of c.$31,491,350,000.<\/p>\n<p>I think they are OK.<\/p>\n<p>Support local smaller businesses.<\/p>\n<p>\u2014 Chris \u26a1\ufe0f (@Crawfy2k9) <a href=\"https:\/\/twitter.com\/Crawfy2k9\/status\/1323252124822679558?ref_src=twsrc%5Etfw\">November 2, 2020<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/partner.bol.com\/click\/click?p=1&amp;t=url&amp;s=1107111&amp;url=https%3A%2F%2Fwww.bol.com%2Fnl%2Fm%2Fsinterklaascadeau&amp;f=BAN&amp;name=Sint%202020&amp;subid=\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.bol.com\/nl\/upload\/partnerprogramma\/31046-sint-fase1-nl_pp-300x250.jpg\" alt=\"Sint 2020\" width=\"300\" height=\"250\" \/><\/a><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/partner.bol.com\/click\/impression?p=1&amp;s=1107111&amp;t=url&amp;f=BAN&amp;name=Sint%202020&amp;subid=\" alt=\"Sint 2020\" width=\"1\" height=\"1\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><em>In samenwerking met de Adfo Groep deelt The Best Social Media wekelijks een artikel over (Nederlandse) merken op social media. Ook interesse in een samenwerking? Mail naar sales@thebest.social en dan doen we graag een bakkie, of video call, over de mogelijkheden!<\/em><\/h3>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/B8_n68klJu3\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"13\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">Dit bericht bekijken op Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"margin: 8px 0 0 0; padding: 0 4px;\"><a style=\"color: #000; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none; word-wrap: break-word;\" href=\"https:\/\/www.instagram.com\/p\/B8_n68klJu3\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener noreferrer\">Meet our team. A happy bunch of critical social addicts who take digital content to the next level.\ud83d\udd1d<\/a><\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\">Een bericht gedeeld door <a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px;\" href=\"https:\/\/www.instagram.com\/thebestsocial\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener noreferrer\"> The Best Social<\/a> (@thebestsocial) op <time style=\"font-family: Arial,sans-serif; font-size: 14px; line-height: 17px;\" datetime=\"2020-02-25T15:00:53+00:00\">25 Feb 2020 om 7:00 (PST)<\/time><\/p>\n<\/div>\n<\/blockquote>\n\n<script async defer src=\"\/instagram-embed.js\"><\/script>","protected":false},"excerpt":{"rendered":"<p>Veel bedrijven hebben het zwaar tijdens de coronacrisis. Vooral voor de horeca is het nu maar al te lastig om het hoofd boven water te&#8230;<\/p>\n","protected":false},"author":6,"featured_media":152667,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[16,17],"tags":[87,3213,558,154],"class_list":["post-152600","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogs","category-nieuws","tag-adformatie","tag-burgerking","tag-marketing","tag-mc-donalds"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Burger King adverteert voor concurrenten maar oogst niet alleen lof<\/title>\n<meta name=\"description\" content=\"Tijdens de coronacrisis doen bedrijven er alles aan om het hoofd boven water te houden. 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