{"id":128655,"date":"2020-04-02T11:43:25","date_gmt":"2020-04-02T10:43:25","guid":{"rendered":"https:\/\/www.thebestsocial.media\/nl\/?p=128655"},"modified":"2020-04-02T11:51:48","modified_gmt":"2020-04-02T10:51:48","slug":"influencers-overheidscampagne","status":"publish","type":"post","link":"https:\/\/www.thebestsocial.media\/nl\/influencers-overheidscampagne\/","title":{"rendered":"Dit is hoeveel influencers betaald krijgen voor overheidscampagne"},"content":{"rendered":"<p>Je zou verwachten dat iedereen de boodschap &#8216;blijf thuis&#8217; inmiddels wel begrepen heeft. De overheid doet er in ieder geval alles aan om deze boodschap bij ons te krijgen. Zo zijn er reclamespotjes op tv, maar betalen ze ook influencers om mee te werken aan de campagne #alleensamen. <a href=\"https:\/\/www.geenstijl.nl\/5152732\/rutte-weigert-baudet-te-zeggen-dat-influencers-eur100-000-krijgen-om-lockdown-te-promoten\/\" target=\"_blank\" rel=\"noopener noreferrer\">GeenStijl zocht uit hoe dat precies zit.<\/a><\/p>\n<p>&nbsp;<\/p>\n<h3>1. Ineens duiken er op Instagram dit soort posts op en zoals je ziet heeft Didi duidelijk aangegeven dat het hier om een #ad gaat.<\/h3>\n<p>https:\/\/www.instagram.com\/p\/B-ci6lUC1XT\/<\/p>\n<p>&nbsp;<\/p>\n<h3>2. Een prima manier voor de overheid om jongeren te bereiken die moeilijker via andere kanalen te bereiken zijn. Onder andere: Rutger Vink, Sophie Milzink, Didi Shanna, Thomas Brok, Bilal Wahib, Defano Holwijn en Qucee werken mee aan de campagne.<\/h3>\n<p>https:\/\/www.instagram.com\/p\/B-cL0kxJYEI\/<\/p>\n<p>&nbsp;<\/p>\n<h3>3. In <a href=\"https:\/\/www.ad.nl\/politiek\/kabinet-zet-influencers-in-om-jongeren-te-bereiken-bij-coronacampagne~a1190d14\/\" target=\"_blank\" rel=\"noopener noreferrer\">het AD<\/a> wilde de woordvoerder nog niet zeggen hoeveel de influencers betaald hebben gekregen om mee te werken.<\/h3>\n<p><a href=\"https:\/\/www.geenstijl.nl\/5152732\/rutte-weigert-baudet-te-zeggen-dat-influencers-eur100-000-krijgen-om-lockdown-te-promoten\/\" target=\"_blank\" rel=\"noopener noreferrer\">GeenStijl<\/a> besloot dit daarom uit te zoeken. Hun conclusie: <em>&#8220;En zo komen we tot de kennis dat de offerteprijs voor deze acht influencers tussen de 60.000 en de 100.000 euro ex btw ligt.&#8221;<\/em> (Dit bedrag is overigens nog niet bevestigd). Daarnaast valt op dat de influencers allemaal van hetzelfde bureau komen, Talpa&#8217;s: Social1nfluencers.<\/p>\n<p>https:\/\/www.instagram.com\/p\/B-XE3m6pCc9\/<\/p>\n<p>&nbsp;<\/p>\n<h3>4. GeenStijl baalt een beetje, want zij hebben de boodschap gratis online gezet. Bovendien laten zij zien hoe Rutte de vraag van Baudet over hoeveel de influencers betaald krijgen niet wil beantwoorden.<\/h3>\n<div class=\"dbsm-oembed\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"nl\" dir=\"ltr\">Rutte weigert Baudet te zeggen dat &quot;influencers&quot; \u20ac100.000 krijgen om lockdown te promoten <a href=\"https:\/\/t.co\/RgWfIHlY75\">https:\/\/t.co\/RgWfIHlY75<\/a> <a href=\"https:\/\/t.co\/RbMbHWp7RP\">pic.twitter.com\/RbMbHWp7RP<\/a><\/p>\n<p>&mdash; GeenStijl (@geenstijl) <a href=\"https:\/\/twitter.com\/geenstijl\/status\/1245426393208573957?ref_src=twsrc%5Etfw\">April 1, 2020<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/div>\n<p>&nbsp;<\/p>\n<h3>5. En ook Dennis baalt. Hij plaatste de boodschap ook gratis op zijn platform Darum.<\/h3>\n<div class=\"dbsm-oembed\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"nl\" dir=\"ltr\">De <a href=\"https:\/\/twitter.com\/Rijksoverheid?ref_src=twsrc%5Etfw\">@Rijksoverheid<\/a> heeft &#39;n handjevol influencers voor een paar duizend euro p.p. eenmalig gevraagd hun volgers een boodschap mee te willen geven om nu toch echt thuis te blijven.<\/p>\n<p>Komen ze nu mee&#8230;<\/p>\n<p>Graag gedaan h\u00e8, ik deed het vorige week gratis \ud83d\ude18\ud83d\ude18 <a href=\"https:\/\/twitter.com\/hashtag\/solidair?src=hash&amp;ref_src=twsrc%5Etfw\">#solidair<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/AlleenSamen?src=hash&amp;ref_src=twsrc%5Etfw\">#AlleenSamen<\/a> <a href=\"https:\/\/t.co\/OmMfkc6vlo\">pic.twitter.com\/OmMfkc6vlo<\/a><\/p>\n<p>&mdash; \uea00 Dennis Gerritsen \ud835\udd4f (@dennboss) <a href=\"https:\/\/twitter.com\/dennboss\/status\/1245495280071557121?ref_src=twsrc%5Etfw\">April 1, 2020<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/div>\n<p>&nbsp;<\/p>\n<h3>6. Betaald of niet, de boodschap is duidelijk: blijf thuis en Stay Stront.<\/h3>\n<p>https:\/\/www.instagram.com\/p\/B-cb9lZojsM\/<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Lees ook:<a href=\"https:\/\/www.thebestsocial.media\/nl\/sven-india-trip-coronavirus-instagram\/\" target=\"_blank\" rel=\"noopener noreferrer\"> Zijn India-trip ging niet door, maar Sven geeft er een wereldse draai aan<\/a><\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Het zijn geen makkelijke tijden op de arbeidsmarkt. Wij helpen bedrijven, social talent, freelancers en onverhoopt werklozen in deze tijd daarom graag een extra handje.<br \/>\nBedrijven kunnen nu tijdelijk kosteloos vacatures en freelance opdrachten plaatsen op <a href=\"https:\/\/www.thebestsocialjobs.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">The Best Social Jobs<\/a>. Zoek jij dus social talent of juist een leuke baan, klik dan <a href=\"https:\/\/www.thebestsocialjobs.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">hier<\/a>.<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-128679\" src=\"https:\/\/www.thebestsocial.media\/nl\/wp-content\/uploads\/sites\/2\/2020\/04\/90761450_1403416483171711_6112799447979130880_o.png\" alt=\"\" width=\"1000\" height=\"1000\" srcset=\"https:\/\/www.thebestsocial.media\/nl\/wp-content\/uploads\/sites\/2\/2020\/04\/90761450_1403416483171711_6112799447979130880_o.png 1000w, https:\/\/www.thebestsocial.media\/nl\/wp-content\/uploads\/sites\/2\/2020\/04\/90761450_1403416483171711_6112799447979130880_o-300x300.png 300w, https:\/\/www.thebestsocial.media\/nl\/wp-content\/uploads\/sites\/2\/2020\/04\/90761450_1403416483171711_6112799447979130880_o-150x150.png 150w, https:\/\/www.thebestsocial.media\/nl\/wp-content\/uploads\/sites\/2\/2020\/04\/90761450_1403416483171711_6112799447979130880_o-768x768.png 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Je zou verwachten dat iedereen de boodschap &#8216;blijf thuis&#8217; inmiddels wel begrepen heeft. De overheid doet er in ieder geval alles aan om deze boodschap&#8230;<\/p>\n","protected":false},"author":55,"featured_media":128682,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[16,17],"tags":[302,2569,1410,2582],"class_list":["post-128655","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogs","category-nieuws","tag-campagne","tag-corona","tag-influencers","tag-thuis"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dit is hoeveel influencers betaald kregen voor overheidscampagne<\/title>\n<meta name=\"description\" content=\"Dit is hoeveel influencers betaald kregen voor overheidscampagne #alleensamen. 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