{"id":121454,"date":"2020-01-31T16:56:27","date_gmt":"2020-01-31T15:56:27","guid":{"rendered":"https:\/\/www.thebestsocial.media\/nl\/?p=121454"},"modified":"2020-01-31T17:21:08","modified_gmt":"2020-01-31T16:21:08","slug":"hoe-bol-com-transformeerde-van-online-boekhandel-tot-social-grootheid","status":"publish","type":"post","link":"https:\/\/www.thebestsocial.media\/nl\/hoe-bol-com-transformeerde-van-online-boekhandel-tot-social-grootheid\/","title":{"rendered":"Hoe bol.com transformeerde van online boekhandel tot social grootheid"},"content":{"rendered":"<p>Inmiddels is bol.com een echt social merk. Ze grappen en grollen wat af op Facebook en Instagram en wonnen daarmee in 2018 en 2019 de categorie &#8220;Beste Merk&#8221; tijdens The Best Social Awards. Maar ze zijn ooit ook ergens begonnen, we doken de archieven in en rakelde wat oude posts op. <\/p>\n<p><em>&#8211; Bedrijven kunnen op dit moment trouwens <a href=\"https:\/\/thebestsocialawards.nl\/inzenden\/\" target=\"_blank\" rel=\"noopener noreferrer\">inzenden<\/a> voor The Best Social Awards en jij kan ons <a href=\"https:\/\/thebestsocialawards.nl\/suggesties\/\" target=\"_blank\" rel=\"noopener noreferrer\">laten weten<\/a> welk merk jij het beste vindt op social media. &#8211;<\/em><\/p>\n<p>&nbsp;<\/p>\n<h3>1. Bol.com zag in 1999 het levenslicht als online boekhandel. In 2014 waren ze al bijdehand op Twitter. (Op de brief staat: &#8220;bestel geen dingen bij bol.com als het niet door de bus past, ik word doodmoe van alle online bestellingen die niet passen&#8221;.)<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-121472\" src=\"https:\/\/www.thebestsocial.media\/nl\/wp-content\/uploads\/sites\/2\/2020\/01\/Reactie_bol_Postbode.png\" alt=\"\" width=\"417\" height=\"776\" srcset=\"https:\/\/www.thebestsocial.media\/nl\/wp-content\/uploads\/sites\/2\/2020\/01\/Reactie_bol_Postbode.png 417w, https:\/\/www.thebestsocial.media\/nl\/wp-content\/uploads\/sites\/2\/2020\/01\/Reactie_bol_Postbode-161x300.png 161w\" sizes=\"auto, (max-width: 417px) 100vw, 417px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3>2. Al werden ze hier toch echt afgetroefd door PostNL.<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-121475\" src=\"https:\/\/www.thebestsocial.media\/nl\/wp-content\/uploads\/sites\/2\/2020\/01\/Reactie_Bol_postnl_spelling.png\" alt=\"\" width=\"718\" height=\"467\" srcset=\"https:\/\/www.thebestsocial.media\/nl\/wp-content\/uploads\/sites\/2\/2020\/01\/Reactie_Bol_postnl_spelling.png 718w, https:\/\/www.thebestsocial.media\/nl\/wp-content\/uploads\/sites\/2\/2020\/01\/Reactie_Bol_postnl_spelling-300x195.png 300w\" sizes=\"auto, (max-width: 718px) 100vw, 718px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3>3. Het webcareteam stond in 2015 al voor je klaar om gratis verzendkosten te regelen.<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-121480\" src=\"https:\/\/www.thebestsocial.media\/nl\/wp-content\/uploads\/sites\/2\/2020\/01\/reactie_bolcom_service.jpg\" alt=\"\" width=\"534\" height=\"714\" srcset=\"https:\/\/www.thebestsocial.media\/nl\/wp-content\/uploads\/sites\/2\/2020\/01\/reactie_bolcom_service.jpg 534w, https:\/\/www.thebestsocial.media\/nl\/wp-content\/uploads\/sites\/2\/2020\/01\/reactie_bolcom_service-224x300.jpg 224w\" sizes=\"auto, (max-width: 534px) 100vw, 534px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3>4. En ze spreken elke taal.<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-121481\" src=\"https:\/\/www.thebestsocial.media\/nl\/wp-content\/uploads\/sites\/2\/2020\/01\/reactie_bolcom_instijl.png\" alt=\"\" width=\"627\" height=\"363\" srcset=\"https:\/\/www.thebestsocial.media\/nl\/wp-content\/uploads\/sites\/2\/2020\/01\/reactie_bolcom_instijl.png 627w, https:\/\/www.thebestsocial.media\/nl\/wp-content\/uploads\/sites\/2\/2020\/01\/reactie_bolcom_instijl-300x174.png 300w\" sizes=\"auto, (max-width: 627px) 100vw, 627px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3>5. In 2016 komen de eerste inhakers op Facebook voorbij.<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-121485\" src=\"https:\/\/www.thebestsocial.media\/nl\/wp-content\/uploads\/sites\/2\/2020\/01\/Bol.com_inhaker_valentijn.png\" alt=\"\" width=\"548\" height=\"635\" srcset=\"https:\/\/www.thebestsocial.media\/nl\/wp-content\/uploads\/sites\/2\/2020\/01\/Bol.com_inhaker_valentijn.png 548w, https:\/\/www.thebestsocial.media\/nl\/wp-content\/uploads\/sites\/2\/2020\/01\/Bol.com_inhaker_valentijn-259x300.png 259w\" sizes=\"auto, (max-width: 548px) 100vw, 548px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3>6. 2017 was het jaar van de eerste viral hit. Al kwam bol.com er na publicatie pas achter dat &#8216;ie niet door Facebook als advertentie werd getoond door de inhoud. Hij ging organisch ook door het dak en won The Best Social Award voor &#8216;Beste Copywriting&#8217;.<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-121034\" src=\"https:\/\/www.thebestsocial.media\/nl\/wp-content\/uploads\/sites\/2\/2020\/01\/Schermafbeelding-2020-01-28-om-14.10.29.png\" alt=\"\" width=\"448\" height=\"566\" srcset=\"https:\/\/www.thebestsocial.media\/nl\/wp-content\/uploads\/sites\/2\/2020\/01\/Schermafbeelding-2020-01-28-om-14.10.29.png 448w, https:\/\/www.thebestsocial.media\/nl\/wp-content\/uploads\/sites\/2\/2020\/01\/Schermafbeelding-2020-01-28-om-14.10.29-237x300.png 237w\" sizes=\"auto, (max-width: 448px) 100vw, 448px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3>7. Het was ook het jaar van de verwisselde bestellingen, waardoor sommige mensen voor verrassingen kwamen te staan.<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-119515\" src=\"https:\/\/www.thebestsocial.media\/nl\/wp-content\/uploads\/sites\/2\/2020\/01\/bol2.png\" alt=\"\" width=\"814\" height=\"222\" srcset=\"https:\/\/www.thebestsocial.media\/nl\/wp-content\/uploads\/sites\/2\/2020\/01\/bol2.png 814w, https:\/\/www.thebestsocial.media\/nl\/wp-content\/uploads\/sites\/2\/2020\/01\/bol2-300x82.png 300w, https:\/\/www.thebestsocial.media\/nl\/wp-content\/uploads\/sites\/2\/2020\/01\/bol2-768x209.png 768w\" sizes=\"auto, (max-width: 814px) 100vw, 814px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-119516\" src=\"https:\/\/www.thebestsocial.media\/nl\/wp-content\/uploads\/sites\/2\/2020\/01\/Schermafbeelding-2020-01-15-om-12.41.58.png\" alt=\"\" width=\"788\" height=\"780\" srcset=\"https:\/\/www.thebestsocial.media\/nl\/wp-content\/uploads\/sites\/2\/2020\/01\/Schermafbeelding-2020-01-15-om-12.41.58.png 788w, https:\/\/www.thebestsocial.media\/nl\/wp-content\/uploads\/sites\/2\/2020\/01\/Schermafbeelding-2020-01-15-om-12.41.58-300x297.png 300w, https:\/\/www.thebestsocial.media\/nl\/wp-content\/uploads\/sites\/2\/2020\/01\/Schermafbeelding-2020-01-15-om-12.41.58-768x760.png 768w\" sizes=\"auto, (max-width: 788px) 100vw, 788px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3>8. Ongetwijfeld \u00e9\u00e9n van de meest memorabele webcare-momenten: bol.com ging op zoek naar deze jongen die viral ging tijdens de Sinterklaasoptocht.<\/h3>\n<p><iframe loading=\"lazy\" style=\"border: none; overflow: hidden;\" src=\"https:\/\/www.facebook.com\/plugins\/video.php?href=https%3A%2F%2Fwww.facebook.com%2Fdumpertnl%2Fvideos%2F2305593699454022%2F&amp;show_text=0&amp;width=560\" width=\"560\" height=\"315\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-67287\" src=\"https:\/\/www.thebestsocial.media\/nl\/wp-content\/uploads\/sites\/2\/2017\/11\/Schermafbeelding-2018-11-18-om-17.50.26.png\" alt=\"\" width=\"1266\" height=\"702\" srcset=\"https:\/\/www.thebestsocial.media\/nl\/wp-content\/uploads\/sites\/2\/2017\/11\/Schermafbeelding-2018-11-18-om-17.50.26.png 1266w, https:\/\/www.thebestsocial.media\/nl\/wp-content\/uploads\/sites\/2\/2017\/11\/Schermafbeelding-2018-11-18-om-17.50.26-300x166.png 300w, https:\/\/www.thebestsocial.media\/nl\/wp-content\/uploads\/sites\/2\/2017\/11\/Schermafbeelding-2018-11-18-om-17.50.26-768x426.png 768w, https:\/\/www.thebestsocial.media\/nl\/wp-content\/uploads\/sites\/2\/2017\/11\/Schermafbeelding-2018-11-18-om-17.50.26-1024x568.png 1024w\" sizes=\"auto, (max-width: 1266px) 100vw, 1266px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3>9. En dat lukte.<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-67291\" src=\"https:\/\/www.thebestsocial.media\/nl\/wp-content\/uploads\/sites\/2\/2017\/11\/Schermafbeelding-2018-11-18-om-17.56.11.png\" alt=\"\" width=\"776\" height=\"514\" srcset=\"https:\/\/www.thebestsocial.media\/nl\/wp-content\/uploads\/sites\/2\/2017\/11\/Schermafbeelding-2018-11-18-om-17.56.11.png 776w, https:\/\/www.thebestsocial.media\/nl\/wp-content\/uploads\/sites\/2\/2017\/11\/Schermafbeelding-2018-11-18-om-17.56.11-300x199.png 300w, https:\/\/www.thebestsocial.media\/nl\/wp-content\/uploads\/sites\/2\/2017\/11\/Schermafbeelding-2018-11-18-om-17.56.11-768x509.png 768w\" sizes=\"auto, (max-width: 776px) 100vw, 776px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3>10. De internetgekkies waren het volgende waar bol.com zich aan waagde.<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-121492\" src=\"https:\/\/www.thebestsocial.media\/nl\/wp-content\/uploads\/sites\/2\/2020\/01\/BOL_HUMOR_KAAS.png\" alt=\"\" width=\"1200\" height=\"1200\" srcset=\"https:\/\/www.thebestsocial.media\/nl\/wp-content\/uploads\/sites\/2\/2020\/01\/BOL_HUMOR_KAAS.png 1200w, https:\/\/www.thebestsocial.media\/nl\/wp-content\/uploads\/sites\/2\/2020\/01\/BOL_HUMOR_KAAS-300x300.png 300w, https:\/\/www.thebestsocial.media\/nl\/wp-content\/uploads\/sites\/2\/2020\/01\/BOL_HUMOR_KAAS-1024x1024.png 1024w, https:\/\/www.thebestsocial.media\/nl\/wp-content\/uploads\/sites\/2\/2020\/01\/BOL_HUMOR_KAAS-150x150.png 150w, https:\/\/www.thebestsocial.media\/nl\/wp-content\/uploads\/sites\/2\/2020\/01\/BOL_HUMOR_KAAS-768x768.png 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3>11. Onder deze post vielen mensen over elkaar heen om &#8216;internetgekkie-grappen&#8217; te maken.<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-59371 size-full\" src=\"https:\/\/www.thebestsocial.media\/nl\/wp-content\/uploads\/sites\/2\/2018\/08\/bollie.png\" alt=\"\" width=\"401\" height=\"505\" srcset=\"https:\/\/www.thebestsocial.media\/nl\/wp-content\/uploads\/sites\/2\/2018\/08\/bollie.png 401w, https:\/\/www.thebestsocial.media\/nl\/wp-content\/uploads\/sites\/2\/2018\/08\/bollie-238x300.png 238w\" sizes=\"auto, (max-width: 401px) 100vw, 401px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3>12. Natuurlijk is de klant koning, maar de klant mag af en toe ook best even op z&#8217;n plek gezet worden.<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.thebestsocial.media\/nl\/wp-content\/uploads\/sites\/2\/2020\/01\/bol.com_reactie_facebook_humor_grappig_risk-1.png\" alt=\"\" width=\"1200\" height=\"1200\" class=\"alignnone size-full wp-image-121496\" srcset=\"https:\/\/www.thebestsocial.media\/nl\/wp-content\/uploads\/sites\/2\/2020\/01\/bol.com_reactie_facebook_humor_grappig_risk-1.png 1200w, https:\/\/www.thebestsocial.media\/nl\/wp-content\/uploads\/sites\/2\/2020\/01\/bol.com_reactie_facebook_humor_grappig_risk-1-300x300.png 300w, https:\/\/www.thebestsocial.media\/nl\/wp-content\/uploads\/sites\/2\/2020\/01\/bol.com_reactie_facebook_humor_grappig_risk-1-1024x1024.png 1024w, https:\/\/www.thebestsocial.media\/nl\/wp-content\/uploads\/sites\/2\/2020\/01\/bol.com_reactie_facebook_humor_grappig_risk-1-150x150.png 150w, https:\/\/www.thebestsocial.media\/nl\/wp-content\/uploads\/sites\/2\/2020\/01\/bol.com_reactie_facebook_humor_grappig_risk-1-768x768.png 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.thebestsocial.media\/nl\/wp-content\/uploads\/sites\/2\/2020\/01\/Schermafbeelding-2020-01-31-om-16.16.04.png\" alt=\"\" width=\"657\" height=\"215\" class=\"alignnone size-full wp-image-121498\" srcset=\"https:\/\/www.thebestsocial.media\/nl\/wp-content\/uploads\/sites\/2\/2020\/01\/Schermafbeelding-2020-01-31-om-16.16.04.png 657w, https:\/\/www.thebestsocial.media\/nl\/wp-content\/uploads\/sites\/2\/2020\/01\/Schermafbeelding-2020-01-31-om-16.16.04-300x98.png 300w\" sizes=\"auto, (max-width: 657px) 100vw, 657px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3>13. in 2019 maakten we kennis met &#8216;Gerda&#8217;, die nieuwe ster van bol.com. Want iemand vroeg zich af wie die posts toch de hele tijd bedenkt.<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-104122 size-full\" src=\"https:\/\/www.thebestsocial.media\/nl\/wp-content\/uploads\/sites\/2\/2019\/09\/gerdavanaccounting.png\" alt=\"\" width=\"554\" height=\"227\" srcset=\"https:\/\/www.thebestsocial.media\/nl\/wp-content\/uploads\/sites\/2\/2019\/09\/gerdavanaccounting.png 554w, https:\/\/www.thebestsocial.media\/nl\/wp-content\/uploads\/sites\/2\/2019\/09\/gerdavanaccounting-300x123.png 300w\" sizes=\"auto, (max-width: 554px) 100vw, 554px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3>14. En die grap wordt nu in stand gehouden, want Gerda heeft een duidelijke mening.<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-104143 size-full\" src=\"https:\/\/www.thebestsocial.media\/nl\/wp-content\/uploads\/sites\/2\/2019\/09\/schildpadden.png\" alt=\"\" width=\"653\" height=\"514\" srcset=\"https:\/\/www.thebestsocial.media\/nl\/wp-content\/uploads\/sites\/2\/2019\/09\/schildpadden.png 653w, https:\/\/www.thebestsocial.media\/nl\/wp-content\/uploads\/sites\/2\/2019\/09\/schildpadden-300x236.png 300w\" sizes=\"auto, (max-width: 653px) 100vw, 653px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3>15. Tijdens The Best Social Awards 2019 was bol.com genomineerd voor Beste Webcare met deze hartverwarmende actie.<\/h3>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/MOWOWMOvqLk\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<h3>16. Een laatste tip: kijk niet op hun Twitteraccount als je niet van woordgrappen houdt. (en dat rijmt)<\/h3>\n<div class=\"dbsm-oembed\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"nl\" dir=\"ltr\">Een klant stuurde zojuist een loopband naar ons retour met als reden: &#39;Ik ben bang dat ik ervan afval.&#39;<\/p>\n<p>&mdash; bol (@bol_com) <a href=\"https:\/\/twitter.com\/bol_com\/status\/1097425945508630528?ref_src=twsrc%5Etfw\">February 18, 2019<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/div>\n<p>&nbsp;<\/p>\n<p><strong>Lees ook: <a href=\"https:\/\/www.thebestsocial.media\/nl\/activiste-mignon-wakkert-discussies-aan-over-gender-zelfbeeld-en-feminisme\/\" rel=\"noopener noreferrer\" target=\"_blank\">Activiste Mignon wakkert discussies aan over gender, zelfbeeld en feminisme<\/a><\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Heb jij de schoorsteenmantel op kantoor al afgestoft? Bedrijven en bureaus kunnen namelijk NU hun beste werk inzenden voor <a href=\"https:\/\/thebestsocialawards.nl\/\" rel=\"noopener noreferrer\" target=\"_blank\">The Best Social Awards.<\/a> Dus kom maar door met die cr\u00e8me de la content. \ud83d\udd25<\/strong><\/p>\n<p><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/kd7Bv_Ma_YM\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Inmiddels is bol.com een echt social merk. Ze grappen en grollen wat af op Facebook en Instagram en wonnen daarmee in 2018 en 2019 de&#8230;<\/p>\n","protected":false},"author":55,"featured_media":121507,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[16,17],"tags":[379,22,1385],"class_list":["post-121454","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogs","category-nieuws","tag-bol-com","tag-grappig","tag-the-best-social-awards"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hoe bol.com transformeerde van online boekhandel tot social grootheid<\/title>\n<meta name=\"description\" content=\"Hoe bol.com transformeerde van online boekhandel tot social grootheid. 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